Tarantella's is a streetwear brand born in Barcelona from the idea and passion for urban fashion of two young Italian boys from Puglia. The brand was created to represent "Italianity" and the way of life of Italian communities living abroad, who every day, far from home, continue to live the culture of their roots in every small gesture of the day. The name itself, "Tarantella's," refers to a strictly Italian word: "tarantella" (referring to a problematic situation), but with the addition of an apostrophe and a final "S," it evokes an Italo-American image associated with the figure of the Italian immigrant who proudly carries on their traditions and culture even outside their country of origin. Tarantella's is the product of the union between streetwear and classicism and presents its garments with screen prints, embroidery, and high-quality materials. In 2022, after years of sacrifice to expand the brand, the boys receive a good response and find the means and strength to open a physical store in their own city. The Tarantella's store, in addition to the eponymous brand, includes sought-after pieces from famous brands such as Nike ACG, Chinatown MRKT, Maharishi, Polar Skate, Nike, Jordan, Polo Ralph Lauren, Pleasure, The Hundreds, Lacoste, and many others. Since the store opened, celebratory events have been held for all brand drops and collaborations, including those with METH First Lines and GROG inks. All Tarantella's products to date have been sold exclusively at the eponymous store and through the online page Tarantellas.It, but now the brand is looking to expand in Italy and abroad through selected retail points that share the brand's vision of urban fashion.